AMPACET LAUNCHES REPTYLE FXTM TECHNOLOGY TO REPLICATE SNAKESKIN’S TACTILE & VISUAL APPEAL

Besides packaging functionality (e.g. food shelf-life extension through high barrier properties, convenience thanks to easy-opening, re-closability & other attributes, sustainability due to easy recyclability, …), consumers sensory experience strongly matters. Indeed, buying decision during retail, only takes a few seconds, sometimes less !reptyle

Brand owners aim to be catchy and look for increasing brand shelf-appeal through packaging differentiation: visually by providing an attractive look and by Touch & Feel in reinforcing the consumers sensory experience.

Ampacet’s ReptyleFXTM allows to enhance aesthetics & haptics by providing an attractive unique aspect to the flexible package, calling the consumers to hold the packed product in their hands and throw it in the retailer’s caddy.

With Ampacet’s ReptyleFXTM technology, spiderweb-like or snakeskin-like effect is made possible for multi-layer coextruded film structures, allowing designers to create innovative exotic flexible packaging products replicating snake skin’s tactile and visual appeal. Ampacet’s ReptyleFXTM technology is based on the unique combination of colors and special effect masterbatches added in the different layers of coextruded films. This innovative ReptyleFXTM Masterbatch technology could be used in food and non-food packaging.

For further information please contact your local representative or send us an email on: marketing.europe@ampacet.com.